Goldman Sachs Provides Takeaways on 1-800 Flowers From its Second Annual dotCommerce Day

1-800-Flowers.com Inc. FLWS recently tested a few daily deals campaigns (via Groupon) both in consumer floral and food (e.g. Fannie Mae chocolate deal in St. Louis) segments, “which it described as a practical (from a consumer awareness and financial stand point) way to drive thousands of new customers into its stores (90% of coupon buyers were new customers),” Goldman Sachs reports. “Despite concerns about softening housing and employment data in the US and concerns in Europe, demand for consumer floral, gifts, and food has remained resilient, though admittedly something management is watching closely.” 1-800 Flowers closed Tuesday at $2.80.