Rocky Brands Licenses Name for Belts and Accessories

Rocky Brands RCKY has signed a multi-year licensing agreement to allow 3D Belt Company to design, manufacture and sell belts, wallets and cell phone cases under the Rocky and Georgia Boot brands. For Rocky, 3D Belt Company will produce belts and accessories in the outdoor, western, work and duty categories. For Georgia Boot, the products will have a work influence. The first line of products is scheduled to deliver to retail in fall 2011. "This agreement is a further execution of our 'head to toe' strategy of providing our customers with a total branded experience. The belts, wallets and cell phone cases will offer an extension to our current footwear and apparel offerings," said David Sharp, Rocky Brands president and COO. "We selected 3D as our licensing partner after a very thorough process because they have the proven ability to design products for our current market segments in the high quality manner our consumers have come to expect from us and our brands."