Zynga Stands For $20 Billion In Fake Goods

Just a few minutes ago, CNBC's Kate Kelly reported that Zynga is set to go public any day now, perhaps as soon as tomorrow. The company is going to raise an astounding $1.5 to $2 billion in the initial public offering, and has selected Morgan Stanley as the lead underwriter of the IPO. What is really incredible here is that the valuation of the IPO means that Zynga could be worth anywhere between $15 and $20 billion, almost as much as Groupon. Earlier in the year, Zynga was valued around $10 billion. The business model here is the reason why Wall Street is foaming at the mouth for this one. It is pretty hard not to be profitable selling fake goods at very high margins. Zynga is the maker of such popular games as Farmville, Cityville and Mafia Wars.