Maui Jim Introduces 2018 Winter Sunglass and Eyeglass Collection

LAHAINA, Hawaii, Dec. 17, 2018 /PRNewswire/ -- Maui Jim, the global leader in the premium polarized sunglass market, is keeping the 'aloha spirit' alive this holiday season with the launch of their new 2018 Winter Collection. Synonymous with creating premium collections with high functionality, the new styles inspired by the beaches of Hawaii, come in their most fashion-forward designs to date. To view all the new styles, the collection is now available at www.mauijim.com and the lookbook can be viewed here: http://bit.ly/2ONq3b7.

"We strongly believe the 2018 Winter Collection has something for everyone. For those seeking high- performance frames, our sunglasses are specifically designed to provide an advantage in sports, from tennis games to golf matches. For those who prioritize fashion, our designers have beautifully crafted new styles for every taste, complete with PolarizedPlus2^® technology to ensure they see the world with truer colors and crisper details," said Diego de Castro, Maui Jim's Director of Global Brand Strategy.

Maui Jim has also expanded their Eyeglass Acetate Collection, complete with the blue light managing lens called Maui Blue Light Protect. The lens contains proprietary technology which filters out harmful blue light while still allowing beneficial blue light to reach the eyes. The eyeglasses help prevent digital eye strain and headaches while working on computers/tablets/smartphones and protect against long term cellular damage to the retina. 

"Beneficial blue light improves your memory, elevates your mood and regulates your sleep/wake cycle. By wearing the right lenses, you can protect your eyes, have a good night's sleep, and avoid the negative effects of digital eyestrain," said Craig LaManna, Maui Jim's Ophthalmic Marketing Director. "Additionally, some blue light blocking glasses have a yellow or bluish tint. Our proprietary blue light filter is built into the lens and is not a coating, so it won't wear off over time and it looks clear when you're wearing it."

Maui Jim's 2018 Winter Collection is available now starting at $229 and includes, but is not limited to, the following:

Sunglasses:

Nautilus: The classic round shape is an echo to the spherical coiled chambers deep within the sea creature that shares its name; Nautilus. The subtle grooved pattern on the frame gives depth and texture to the uncomplicated titanium frame.

Kami: It's time to amp up the 'Wow!' factor with Kami, a revolutionary Dual Mirror with a flair for fashion. This oversized aviator is available with mirror colors of gold-to-silver, blue-to-silver, or silver-to-grey, and each is offset by a complementary frontal trim color on the frame.

Westside: From sunrise to sunset, Westside is decidedly different and sets the tone for the day; adventure, curiosity and fun await. The premium, lightweight acetate frame is a worthy counterpart to industry-leading PolarizedPlus2^® lens technology, and the best lens material for visual quality, SuperThin (ST) Glass.

Shoal: The lush and verdant beauty of the rain-forested hills of East Maui are reflected in our newest fashion mirror option: MAUIGreen™, available exclusively in the Shoal. The green mirror is applied over our Neutral Grey lens and has no gradient, similar to our other popular fashion mirrors, Blue Hawaii and MAUI Sunrise. Shoal offers a refined shape and comfortable temple materials that adapt to any occasion.

Swaying Palms: The ornate palm frond motif of the temple décor is gilded in 24K gold, and the lustrous pearly frame is constructed of the highest-quality Italian acetate. The richness of the frame is further accentuated by its fashionable shape.

Eyeglasses (Acetate Collection):

MJO2206-44 + MJO2207-05B: Both classic feminine shapes feature two beautiful new color block options: a grey smoke and blue crystal fade and a brown smoke and pink crystal fade.

MJO2208-21C + MJO2209-05W: Round shapes featuring thin stainless wire temple cores with striking kapa core details. Both styles are available in six colors.

MJO2210-2K: Available in five colors and features a keyhole bridge and stainless wire temple cores. This style showcases a new translucent grey and black outline and incorporates the kapa details in the mountain core design.

MJO2211-10G: Wider rectangular frame that showcases a new subtle grey smoke pattern and incorporates the kapa details in the mountain core design.

About Maui Jim

Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled "Aloha Spirit" and customer service as well as patented PolarizedPlus2^® lens technology, which blocks 100 percent of UV rays and eliminates glare while enhancing color, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook or on Twitter and Instagram at @OfficialMauiJim.

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SOURCE Maui Jim