Although AT&T Inc. T may continue to suffer subscriber losses at its DIRECTVNOW segment, the impact is already reflected in the company’s shares, Raymond James said Friday.
The prospects of earnings growth and a strong de-levering story are likely to lend upside to shares going ahead.
The Analyst
Raymond James’ Frank Louthan upgraded AT&T from Market Perform to Outperform and established a $34 price target.
The Thesis
Expectations have already been adjusted to reflect continued subscriber losses at AT&T’s subscription streaming television service, Louthan said in the upgrade note.
The service has introduced simpler packages that exclude a number of channels, the analyst said. While this should boost DIRECTVNOW’s profitability as costs are eliminated, the packages are now less attractive to a wider audience, he said.
The limited content will make it tougher for DIRECTVNOW to attract new customers, Louthan said.
AT&T may try to offset this impact with a wider lineup of channels from its DTV OTT offering and its enhanced streaming service, both of which are expected to be launched later in 2019, the analyst said.
AT&T is now focusing on its FirstNet opportunity and cost savings from 5G, according to Raymond James.
The continued cross-sale of HBO and other content will likely reduce churn and offset price promotions, Louthan said.
The research firm raised revenue estimates for 2019 and 2020 from $182.9 million to $183 million and from $183.6 million to $184 million, respectively.
Raymond James raised EPS estimates for 2019 and 2020 from $3.58 to $3.59 and from $3.69 to $3.74, respectively.
Price Action
AT&T shares were up 0.35 percent at $30.38 at the time of publication Friday.
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