A deal between two American cannabis brands announced Thursday will make Greenlane Holdings, Inc. GNLN the sole national distributor of CBD products from Bloom Farms such as vape oil and tinctures.
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What Happened
Bloom Farms joins a short list of CBD products that Greenlane distributes. Greenlane said it distributes products to more than 7,000 independent smoke shops, as well as retail chain operators with an estimated 11,000 stores.
The deal also calls for Bloom Farms’ products to appear in Greenlane’s Higher Standard shops in New York and Atlanta.
Why It Matters
“The rollout of our CBD line in partnership with Greenlane is a huge step forward for Bloom Farms and will make one of the most highly regarded brands in the industry available to millions of consumers," Sallyann Nichols, president of Bloom Farms CBD, said in a statement.
Bloom Farms' California heritage brand and experience and performance in the Golden State make the partnership announced Thursday an attractive one, Greenlane CEO Aaron LoCascio said in a statement.
"Bloom Farms will be a great addition to our industry leading product portfolio and be a great fit for the accounts we serve.”
Price Action
Greenlane shares were down by 0.14% at $14.48 at the time of publication Thursday.
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Photo courtesy of Bloom Farms.
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