SmileDirectClub has filed for an initial public offering of up to $100 million. The stock will list on the Nasdaq exchange under the ticker "SDC."
The teledentistry company provides invisible teeth-straightening devices. It was was co-founded in 2014 by Jordan Katzman and Alex Fenkell and is based out of Nashville, Tennessee. Similar to Align Technology's ALGN Invisalign, SmileDirectClub produces 3D-printed clear aligners.
The startup has been at the forefront of a boom in at-home teeth straightening. In 2018, the company raised $380 million in a new funding round and was valued at $3.2 billion, according to Bloomberg.
The global orthodontics market is growing, including traditional and clear braces. It's projected to reach $2.6 billion by 2023 from $1.5 billion in 2016, according to Allied Market Research.
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