Tilray Inc TLRY and Anheuser-Busch InBev NV BUD announced the next step in their partnership on Thursday.
What Happened
Fluent Beverage Company, a joint venture between both companies, said it plans to commercialize non-alcoholic, CBD-infused beverages in Canada.
"Leading Fluent in my return to Canada has been very exciting. To be Fluent means to have mastery of a subject or skill. We have assembled a team with best-in-class expertise from the beverage and cannabis industries and together we are reaching higher for our consumers, with a shared commitment to setting the standard for product quality and responsible marketing," Fluent CEO Jorn Socquet said in a statement.
"We look forward to building the future of CBD-infused beverages at Fluent."
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Why It Matters
Fluent Beverages' announcement is a major step in the proliferation of CBD-infused beverages on a bigger scale.
Anheuser-Busch InBev said it will participate in the partnership through its subsidiary Labatt Breweries of Canada.
What's Next
The companies said they could market CBD-infused beverages as soon as December, contingent upon Candian regulations.
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