Here's How Much Investing $100 In Netflix Stock Back In 2010 Would Be Worth Today

Investors who owned stocks in the 2010s generally experienced some big gains. In fact, the SPDR S&P 500 SPY total return for the decade was 250.5%. But there’s no question some big-name stocks did much better than others along the way.

Netflix’s Big Decade

One of the top performers of the decade was streaming video giant Netflix Inc NFLX.

Netflix is the most successful streaming video service in the world. As of mid-2019, Netflix had 158.8 million over-the-top streaming video viewers, much more than leading competitors such as Amazon.com, Inc. AMZN Prime Video (96.5 million) and Hulu (75.8 million).

If the 2000s were defined by Netflix’s shift from a DVD-by-mail model to a streaming model, the 2010s were defined by Netflix’s shift to original content and its international expansion.

Netflix issued a seven-to-one stock split back in 2015, so all the prices mentioned below are on split-adjusted terms.

Incredibly, Netflix shares started the 2010s trading at around $7.64, near its low point for the decade. After surging as high as $43.54 by mid-2011, Netflix shares tanked on concerns about the company’s heavy investments and lack of profitability. Netflix once again tested its decade lows in 2012, dropping as low as $7.54. From that point forward, it was a slow and steady climb for the next seven years with few interruptions.

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2020 And Beyond

Netflix reached its decade high of $423.20 in mid-2018.

Despite cooling down a bit since then, the popular stock was without a doubt one of the best investments of the decade.

In fact, $100 worth of Netflix stock in 2010 would be worth more than $4,230 today.

Looking ahead, analysts expect more upside from Netflix in 2020. The average price target among the 38 analysts covering the stock is $397.50, suggesting 17.3% upside from current levels.

Those gains could start as soon as Tuesday afternoon when Netflix reports fourth-quarter earnings.