Unlike Twitter, Google+ isn't Celebrity-Friendly

Google's GOOG hard work might be for nothing if it keeps up this behavior. The company's overhyped social networking service, Google+, has criticized William Shatner of violating the site's standards. What, exactly, are those standards that the Star Trek and Boston Legal legend supposedly violated? According to Business Insider, “Google+ doesn't allow businesses to set up pages on the site yet, because it wants to wait until it can roll out a specific business page interface, like Facebook's Pages.” Business Insider said that this leaves a gray area for celebrities like Shatner, “who are both individuals and brands that clearly operate like businesses in social media.” At press time, Shatner's Google+ page was still active, albeit without any public messages to display. Meanwhile, his Twitter account is alive and kicking with frequent updates. Is this one of Google's biggest mistake? Could its less-than-friendly attitude toward celebrities keep them from supporting the service as heavily as they support Twitter? While Google is a powerhouse that should not be underestimated, my gut tells me that if this incident is repeated, Google+ will undoubtedly suffer. Follow me @LouisBedigian