Rainmaker Signs Leading Software Publisher to Drive Revenues via New B2B e-Commerce Store

Rainmaker Systems, Inc. RMKR today announced it has signed an agreement with a leading software publisher for a B2B e-commerce storefront. Rainmaker was chosen to help this large software publisher launch its first B2B e-commerce storefront. This partnership will enable the clients' customers to purchase software directly through the e-commerce storefront on demand as well as simplify the conversion of trial downloads into software licenses. The Rainmaker e-commerce solution enables client control of the system content and pricing, is delivered on a revenue share model and is up and running quickly and seamlessly for immediate revenue generation. Rainmaker CEO Michael Silton commented, "We are pleased to enable our client to launch their first B2B e-commerce storefront to better serve their customers' needs and ultimately increase revenue by simplifying the overall buying process. The convenience, simplicity and immediacy of buying online that consumers are experiencing in their personal life are driving the expectations of business customers and the increased demand for online B2B transactions."