Amazon Now Offers 100,000 On-Demand Movies and TV Series

Should we be excited, and should Netflix be scared? TechCrunch is reporting that Amazon AMZN has boosted its on-demand video library to 100,000 titles, giving consumers more viewing options than any other service available. While this is great news, only 9,000 of those titles are available through Amazon Prime (the company's premium service that also gives subscribers access to unlimited streaming of select movies and TV shows). The rest are offered to rent with a price range of $0.99 to $3.99. That's not exactly going to obliterate the Netflix NFLX model, which specializes in unlimited content with a monthly subscription fee. Granted, that fee is a bit more expensive now. But when consumers leave Netflix because of the rising fees, they won't be eager to jump on board with a service that makes you pay every time you want to stream its best content. Don't get me wrong – Amazon is doing some interesting things. It could very well become a dominant player in the video streaming market. But unless it can offer a better selection of free and/or subscription-based streaming videos, Amazon isn't likely to pose a great threat to the Netflix empire. Follow me @LouisBedigian