Winn-Dixie to Convert SaveRite Stores

Winn-Dixie Stores, Inc. WINN, announced today it will convert all SaveRite-branded grocery stores to conventional Winn-Dixie-branded stores and discontinue the SaveRite banner. “Phasing out the SaveRite banner makes sense and supports Winn-Dixie's neighborhood marketing strategy. For several years, Winn-Dixie's business strategy has placed an emphasis on merchandising to the needs, tastes and preferences of local yet diverse neighborhoods, which means we strive to customize our product assortment to fit the lifestyles of the communities we serve,” said Peter Lynch, Winn-Dixie's chairman, CEO, and president. “By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests – regardless of the type of neighborhood in which we operate.”