ISI Rates Lowes Hold, $25 PT

International Stragtegy & Investment Group reiterated a hold rating and $25 price target on Lowe's LOW, the second-largest U.S. home improvement retailer. The price target implies limited upside from where Lowe's currently resides. ISI called Lowe's “modestly cheaper” than rival Home Depot HD. “Topline expectations are no longer contingent on macro, margin targets were maintained, asset returns were increased, and shareholder return was affirmed. For the first time in memory, we now have a LOW plan focused on driving a customer development rather than using an expensive customer acquisition model based on store growth and large ad campaigns,” ISI said in a note.