BrightPoint and Microsoft Announce Launch of Online Store for Windows Phones in the United Arab Emirates

Brightpoint CELL today announced with Microsoft MSFT the launch of Waha Store (www.wahastore.com), the first e-commerce website dedicated exclusively to Windows Phones in the United Arab Emirates (UAE). Waha, which means "oasis" in English, will provide a convenient, reliable and centralized destination for consumers across the country to purchase the latest wireless devices from a variety of Windows Phone device manufacturers. Waha Store will offer customers manufacturer warranties with their purchases and arrange delivery of new phones directly to the customer's doorstep. Shoppers who visit Waha Store are then free to separately connect to the wireless provider of their choosing.