Aristocrat Group ASCC announced today that it will
change the name of its brand management division, Aristocrat Brands, to Luxuria
Brands.
“The name Luxuria Brands better conveys everything we want to say about
the brands we're readying for consumers,” said ASCC CEO Cindy Morrissey.
“We're targeting new products that are luxurious and slightly decadent.
The division's name is changing, but not its mission.”
Luxuria Brands targets new products for commercialization with broad
market appeal and strong growth potential. Its initial focus will be the
booming distilled spirits industry. Worldwide, the spirits industry is
worth
See full press release
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