Airbus also finds itself in a similar situation with its Airbus A320, which competes with the 737. Airbus will also be increasing its production from 34 planes to 36 per month to meet its backlog of more than 2,300 planes. The dance between the two will be somewhat in sync as neither wants to find itself standing alone in a tightly woven, highly competitive sector that has some new players entering the space with jets that compete directly with the 737 and A320. Canadian equipment manufacturer Bombardier, for example, is nipping at the heels of the world’s largest commercial jet makers.
According to its website, Bombardier’s CSeries jet will seat 100-149 passengers and utilize the Pratt & Whitney PurePower PW1000G high-efficiency engine. Bombardier calls the engine “game-changing.” The plane’s unique design will supposedly operate with 15% less cost and use 20% less fuel than a comparable sized jet. The vehicles also boast wider seats and windows than comparable models in production.
Of course, BA and EADS (the parent company of Airbus) are looking to revamp their most popular lines as well, with industry experts not expecting a total revamp until after 2020. Much of the decision lies with a real “game-changer” engine design. It would cost billions for both manufacturers to design, test and successfully release a completely new aircraft. In the meantime, the two major players can incorporate a more efficient engine into the current design to increase efficiency and noise reduction, though there could be negative ramifications as for as the backlogs on their current models. Last week, Airbus COO John Leahy hinted that an A320 replacement may not come until 2027.
Regardless, if demand looks and remains strong and carriers such as American Airlines look to replace their fleets of aging MD-8Xs (American has 272 of them) and other aircraft, this could bode well for BA. American operates an all-Boeing Jet Fleet at present.
United, on the other hand, replaced its older 737s with A320s and they may be replacing their last 737s with the CSeries jets, which is a bonus for Bombardier.
There are dozens and dozens of airlines globally, all with different needs, route maps, and budgets. Ultimately, it is extremely difficult to know who will come out on top. Boeing is one of two major manufacturers of large jets and if global demand increases (causing production to continue to rise), BA could experience an earnings boost. Boeing believes that their customers will remain loyal and will be looking to Boeing to lead with new products.
Potential Option Strategies
If you agree with this thesis and see BA getting back to its April high of $76.00, a bull call spread may offer a limited risk, limited reward strategy. Typically, bull call spreads are used if you have a moderately bullish opinion on the underlying stock, with the maximum profit being attained if the stock is above the short call strike by expiration. For example, the November 65/72.50 call spread can be bought for $3.55 (buying the 65 call and selling the 72.50 call). This means the maximum risk in the trade would be $3.55 and the max potential profit is $3.95, or the difference in the strike prices minus the premium collected. If BA is trading above $72.50 at November expiration, you could potentially return 111% on your risk. Breakeven for this strategy is $68.55. It is important to note that this trade would have minimal vega exposure (the spread would be minimally impacted by changes in volatility).
If you disagree and think that BA will stay below $70 for the next month or so, you could employ a bear call spread in the July series. The July 70/75 call spread can be sold for a net credit of $0.91 (selling the 70 strike, buying the 75 strike). The maximum you could make with this strategy is the $0.91 collected, versus the maximum risk of $4.09. The max return on risk is 22%, which would be attained if BA is trading south of $70 on July expiration day. Because the statistical probability of finishing in profitable territory is higher with this trade, the percentage return is lower.
Whatever bias you choose to take, please be sure you understand your risk and the strategy before employing any tactics with real funds.
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