Align Technology, Inc.
ALGN and Henry Schein Dental, the U.S. dental business of
Henry Schein, Inc. HSIC, today announced the introduction
of Realine(TM), an entry level, five-stage clear aligner product
designed for very minor crowding and spacing issues that general
practitioner (GP) dentists see in their practices every day,
including dental relapse. Realine offers non-Invisalign GP dentists a
competitively-priced, easy to use product for patients with very
limited treatment goals, especially adults whose teeth have shifted
or "relapsed" after adolescent orthodontic treatment. Realine will be
available in the U.S. by mid-June exclusively through Henry Schein
Dental, the world's largest provider of health care products and services to office-based dental practitioners.
"This is Align's first exclusive distribution partnership in North
America for a clear aligner product," said Greg Morrow, Align
Technology Vice President and General Manager for Invisalign. "Henry
Schein Dental provides the reach, scalability, and strong long term
relationships with GP dentists to help Align reach an untapped market
of more than 80,000 dentists with Realine, while still allowing us to
maintain our primary focus on Invisalign providers and comprehensive
orthodontic treatment through Invisalign."
"We are excited to join with Align in bringing the benefits of a
clear aligner solution to the broader dental market," said Tim
Sullivan, President, Henry Schein North American Dental Group.
"Realine provides GPs and their patients a new method for correcting
minor alignment issues and, in partnership with Henry Schein Dental,
a new way to grow their practice. Henry Schein Dental is proud to
partner with Align as its exclusive provider for Realine."
Over the last decade, Align has helped expand the overall market for
orthodontics by offering Invisalign, a clear aligner solution that
makes orthodontic treatment more appealing than traditional braces,
especially among adult patients, and by expanding orthodontic
treatment to more patients through Invisalign-trained GP dentists.
Today, more patients are starting treatment with clear aligners each
year and there is greater consumer awareness of orthodontic treatment
overall. Research shows approximately 100 million adult consumers in
the U.S. alone would like to improve their smile and are interested
in straighter teeth, but many would never consider braces. These are
patients who are unlikely to see an orthodontist, but may consider
correction of minor crowding and spacing with an affordable clear
aligner solution offered by their general dentist. With Realine,
Align has an opportunity to further expand the market for orthodontic
and cosmetic treatment by offering an entry-level clear aligner
solution to even more dental practices and their patients through the
well-established and trusted dental products distributor Henry Schein
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