More Americans are using wireless devices, primarily smartphones and laptops, to access websites. The number jumped to 59% in May, up from 51% a year ago, according to the Pew Internet Study.
What those Americans did online may not have any commercial impact, but the phone users are likely to be having a good time. The greatest increase of use was for instant messaging and e-mail, which are not very profitable for wireless providers. Most cell phone plans have flat fees for these services. Consumers may object to efforts by advertisers to insert marketing material into these messages. The number of wireless users who take videos was up from 19% to 34% between the two periods. The number of people who sent pictures rose from 66% to 76%. Again, it is hard to find a way to make these uses into commercial applications.
All of this leaves wireless subscriber companies including AT&T Communications T, Verizon Wireless VZ, and Sprint-Nextel S to contemplate where there is a significant chance that they can increase their profits from the evolving trends in 3G activity. All three of these companies will put 4G into the market place.
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