Private Media Group Appoints Berth Milton as CEO

Private Media Group, Inc. PRVT, a worldwide leader in premium quality adult entertainment content, today announced the appointment of Berth Milton as CEO. Mr. Milton had previously been serving as acting CEO following the departure of Ilan Bunimovitz on July 19. Berth Milton will also continue to serve as President and Chairman of the Board. Berth Milton, CEO, President and Chairman of the Board commented: "It is with great enthusiasm that I return as CEO of Private Media Group, a company where I since 1990 have served many leadership roles while establishing it as a leader with unmatched brand recognition in the adult market. Driving the overall strategy and daily operations of the company again is a welcome challenge and one in which I have a proven track record, having led the company to its highest level of profitability in 2002. Currently Private is in an industry in rapid transition and with its unparalleled content distribution network and diversified business model across all platforms and screens the Company is uniquely poised to go where others cannot. Not unlike other entertainment industries experiencing similar convergence and consolidation issues, only a few will be left standing. In our industry, I expect Private to emerge as the clear global leader in the end."