Best Buy Drops iPhone 5C Price To $50

Loading...
Loading...
Best BuyBBY
will sell
Apple'sAAPL
iPhone 5C for $50 with a contract. According to
ABC News
, the $49 price reduction runs through Monday, October 7. This massive discount is considerably larger than the permanent price cut offered by
Wal-MartWMT
and
T-MobileTMUS
. Before the iPhone 5C was released on September 20, Wal-Mart announced that it would sell the device for
$79 with a contract
. This represented a $20 savings over the MSRP. Not to be outdone, T-Mobile
dropped the price
of its contract-free iPhone 5C to $528 -- a $21 savings. Unlike Wal-Mart and Best Buy, T-Mobile customers can purchase the iPhone 5C
online
. Wal-Mart's website simply
directs customers
to their nearest store, while BestBuy.com warns that the device is
not available for shipping
. Thus far, Best Buy has not updated its website to reflect the price reduction.
Related:Microsoft Might Pay $350 For Your Apple iPhone Or iPadSlow Sales Or No Sales?
On Friday, September 13 (one week before the new iPhones were released), Apple launched a pre-order campaign exclusively for the iPhone 5C. In North America, the company did not take any pre-orders for the iPhone 5S. On Monday, September 16, Apple surprised many tech reporters when the company
remained silent
about the iPhone 5C pre-sale numbers. Apple historically uses the Monday following its pre-sale campaign to brag about the millions of phones it has sold before the products are even released. It said nothing about how the iPhone 5C was performing. In fact, Apple stayed silent until September 23 -- the Monday after the iPhone 5S and iPhone 5C went on sale -- before announcing any sales number. Instead of dividing new iPhone sales into two categories, Apple combined the sales data of all iPhones and announced that it sold
nine million units
. When the new iPhones were released, Benzinga
surveyed a local Apple Store
and could not find a single customer who came to purchase the iPhone 5C. Those who waited in line that morning only wanted an iPhone 5S.
Still In Stock
A search of Best Buy's online inventory indicates that the iPhone 5C is in stock at several of the retailer's locations throughout New York and California. Meanwhile, the "check shipping and availability" function of BestBuy.com seems to have been disabled for the iPhone 5S, which the retailer warns is
only available in stores
. Disclosure:
At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsTechABC Newsbest buyiPhone 5CiPhone 5ST-MobileWal-Mart
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...