Scott Cole & Associates Announces Lawsuit for iPad Overheating False Advertising

A national class action lawsuit was filed July 23, 2010 by Scott Cole & Associates, APC against Cupertino-based Apple, Inc. AAPL on behalf of iPad tablet computer purchasers. The suit alleges that the iPad, launched in April of this year, shuts down from overheating under normal operating conditions, even far below Apple's advertised temperature limits, making the product virtually unusable for many of its advertised functions. While the lawsuit alleges technical problems with the iPad, the focus of the action is on Apple's advertising of the product. "Had the company told consumers about this issue, at least they could make informed decisions whether to buy it. That's the crux of the case," explains Scott Cole. The lawsuit seeks damages, including punitive damages, and restitution for the alleged false advertising scheme. Since rolling out the iPad earlier this year, Apple has sold over 3 million units.