Kellogg Heads South (K)

Shares of Kellogg Company K, a traditionally defensive name, are getting absolutely crushed during Thursday's trading session. The stock has fallen 6.41% to $48.22 after a disappointing earnings report. The company reported earnings per share of $0.89 compared to analysts' estimates of $0.94. Year over year revenues fell 5.2%. Year-to-date, K has lost 9.34%. The company has a market cap of $18.35 billion and trades at a P/E ratio of 14.13. Kellogg Company is engaged in the manufacturing and marketing of ready-to-eat cereal and convenience foods.