GMCR: Brewer Inventories Recover And K-Cup Merchandising Strengthens

Analysts at Dougherty & Company reiterate their "buy" rating on Green Mountain Coffee Roasters Inc GMCR. The target price for GMCR is set to $36. Dougherty & Company says, “While KCup shipments did not exceed expectations in the June quarter, they remained exceptionally strong and showed stabilization following the March quarter. A broadened beverage platform outside of hot coffees should enable less seasonal K-Cup consumption in late summer-early fall. As we have noted in our store visits, brewer inventories have recovered and K-Cup merchandising has generally strengthened, particularly in the grocery and mass merchant channels.” “We believe the combination of these factors and the impending launch of the Mr. Coffee product point to another strong push for the Keurig and K-Cup platforms heading into the 2010 holiday season,” the analysts add. More Analyst Ratings here