Procter & Gamble Talks Branding

The Procter & Gamble Company PG currently boasts 23 brands that generate more than $1B each in revenue annually, and has overhauled its marketing and advertising strategies to do more promotion and selling of the company, more than any one brand in particular, Citigroup reports. CEO Bob McDonald was quoted saying for "the first time in the history of the Procter & Gamble Company we've advertised the company in the United States and tied it to our brands, and that's a more productive approach using our scale." The Procter & Gamble Company now offers an improved solutions web site, e-commerce oferings, which include the newly launched eStore, and now offers an olympic sponsorship, "Proud Sponsor of Moms" and NFL campaigns, and the Future Friendly Initiative, according to Citigroup. Citigroup maintains its Buy rating and $69 price target. The Procter & Gamble Company closed yesterday at $60.14.