Facebook's Most Talked About Event Ever

Data obtained by Reuters shows social media titan, Facebook FB set a record for the most talked-about event in company history: the World Cup.

The 1 billion posts, likes, and comments on that topic occurred between June 12 and June 29, only halfway through the tournament, meaning the final record will likely be set much higher. World Cup conversations involved 220 million people or slightly less than one quarter of the 900 million total unique visitors Facebook hosts every month.

Facebook, despite concerns about being abandoned by teens and questionable emotion-related research, still rules the social media roost compared to Twitter TWTR, LinkedIn, Pinterest, and others in the social media space.

In fact, according to eBizMBA, Facebook’s unique monthly visitor numbers eclipse those of Twitter, LinkedIn, and Pinterest combined.

Related: How 6 Companies Have Turned To Music For The World Cup

Nick Grudin, Facebook’s director of partnerships told Reuters, "People are having conversations on Facebook about what they watch in a really unprecedented scale. In addition to sharing and connecting with friends, people are engaging in real time with the media and the public voices they care about most."

The driving force behind the phenomenal number of people using Facebook to comment on a live event like the World Cup is mobile. Reuters reported that seven out of 10 users worldwide use mobile devices to connect to the Facebook network. Those connections account for 60 percent of the company’s ad revenue.

Tweet Record Left In Facebook's Dust

Meanwhile, according to Variety, predictions that Facebook would continue to be the “face” of the World Cup proved true Tuesday while Germany beat up on host country Brazil 7-1 in a semifinal match.

Twitter users posted 35.6 million tweets, and set a posts-per-second record at minute 29 when Germany’s fifth goal by Sami Khedira generated 580,166 tweets per minute.

That achievement, however, was eclipsed by 66 million Facebook users who racked up more than 200 million interactions related to the Germany-Brazil match. It was an all-time record for a single World Cup match to date.

With a second semifinal match Wednesday, a third place playoff Saturday, and the final scheduled for Sunday, social media, especially Facebook has surely only scratched the record-setting surface.

At the time of this writing, Jim Probasco  had no position in any mentioned securities.