A Great Day For Barnes & Noble (BKS)

Barnes & Noble (BKS) surged nearly 10% today amidst bullish options activity. That's a really good day for a company that has been declared dead in the water many times. Shares of Barnes & Noble rose 9.39% to $17.71. Even shares of Borders rose today due to Barnes and Noble's stock rise. Investors gobbled up call options on the stock nearly 3 to 1 compared to the number of puts purchased. Maybe options investors know something that we all do not. The company's business model hasn't changed and it has suffered at the hands of the iPad and the Kindle. Revenue has been trending downward for the past few years. Barnes & Noble appears to have been given a reprieve at least for now.