BoA: Five9 Inc. Could Distrupt Call Center Tech Market

Five9 Inc.'s FIVN 25 percent revenue growth and cloud-based call center services could gain a significant slice of a $20 billion market, an analyst said Friday. Five9 soared more than 23 percent to $5.17 a share Friday after beating third-quarter expectations with an adjusted loss of $0.15 cents a share. The San Ramon, Calif., company's cloud-based systems eliminate the need for on-site call center systems and requires minimal investment and fast deployment. Five9's offering "has the potential to disrupt the market," according to Bank of America's Nikolat Beliov, who reiterated a Buy rating and $7 target. Beliov said cloud computing has penetrated just 3 percent of what he figures is a $21 billion market. The company plans to expand internationally, entering the U.K. market for the first time in the current quarter. Five9 recently added chat and email capacity to its call center services and Chief Executive Michael Burkland told investors recently that the company is looking into adding video. But despite Burkland's endorsement, Five9 shares are down 28 percent since the company's initial public offering in April. The shares hit a low of $4.10 a share last month and the company counts among its many competitors the far larger Cisco Systems Inc. CSCO and privately held Avaya Inc,