Deutsche Bank's Entertainment Spotlight: Week 2

Following the second week of the 2010-11 TV season, Deusche Bank has published its Entertainment Spotlight report including CBS Corporation CBS and the Walt Disney Company DIS. In the report, Deutsche Bank writes "final ratings (which come out tomorrow) can have modest shifts from the overnights, especially for sports. What can be identified quickly are new show failures (Lone Star, My Generation have already been cancelled), shows with big drops in week 2 (The Event) and declining returning series, which can be aggregated to reach negative conclusions. Favorable ratings, whether for new or returning shows, still need to be confirmed with a few more weeks showing reasonable retention before any conclusion can be certain." Current ratings from Deutsche Bank are: CBS Corporation, Hold, $16.39 Walt Disney, Buy, $33.34