What Will Twitter Look Like On Google?

Twitter Inc TWTR will bring tweets to Google Inc GOOG in a big way later this year. Little is known about the deal, but one expert investor has some theories on where things are headed.

"Most people don't realize this right now, but you can do some pretty good search functionality on Twitter," Sean Udall, CIO of Quantum Trading Strategies and author of The TechStrat Report, told Benzinga. "This is important because whatever Google and Twitter do together is going to be better than what already exists."

It could be as simple as providing a universal Twitter search experience across both platforms.

"They might just share the same thing and you can do it on Twitter or you can do it on Google, but maybe they commingle the results," said Udall. "If you just look at Twitter, if you put my handle in and combine it with $TWTR, you do get pretty darn good search results."

Benzinga tested this out and entered "UdallTechStrat $TWTR" into the Twitter search box. The long list of results included tweets by @UdallTechStrat regarding Twitter, as well as replies from users who also mentioned $TWTR.

"If you put somebody's handle with a subject, Twitter's search already works really well," said Udall. "If you put the subject with nobody's Twitter handle, that works really well."

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There's also a feature that Udall said most people don't know about: advanced search.

"If you know what you're doing, you can search Twitter pretty well," Udall continued. "The problem is, a lot of people don't know how to do it."

Twitter's advanced search function -- located at twitter.com/search-advanced (entering "twitter.com/search/advanced" will yield search results for the word "advanced") -- allows users to input a wide range of options. They include:

• Exact phrase
• Any or all of the words listed
• None of the words listed
• Hashtags
• The language the tweet was written in
• Date ranges

"I think what Google can do is take the existing framework between what Twitter has built with advanced search and what Google has built with all their own search technology…and make a display function," Udall added. "If they have a separate Google search tool, it probably will look kind of like Twitter advanced search right now, but it'll be on Google, so therefore billions of more eyeballs are going to have access to it."

Alternatively, Google might still look just like Google -- with Twitter added in for superior search results.

"You might not have to do anything that much different," Udall concluded. "In other words, the Twitter data is just going to be embedded in the Google search algorithms."

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.