In 2009, I was all over Lululemon (LULU) following a girls trip toPuerto Vallarta. All my besties were talking about how LULU yoga pants made them look skinnier without even having to do yoga. That's all I needed to hear. Any publicly traded company with a product that makes women feel thinner without having to work out is a company I'm going to research.
A lot of retail investors invest in companies with brands they know, love, and consume. So how are people feeling about LULU these days? My friend Lea is a yoga fanatic. And she doesn't just do yoga in the studio. She flies to other countries to do yoga on surfboards. Like, as a vacation. She's all about looking haute in the gym or outside. What does she wear while aligning her third chakra? From Lea:
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