Tesla Unveils New 'Mobile Container Store' To Get Closer To Customers

A recent Morgan Stanley report revealed some good news for Tesla Motors Inc (NASDAQ: TSLA) investors: The company appears to be "winning the battle" against laws that prevent it from selling directly to consumers in some states.

Now, Tesla is unveiling a new strategy that could bring it even closer to potential buyers.

In a media alert, the California-based auto and energy storage company said it plans to launch a mobile store that will tour the United States and Europe this summer. Housed in a "unique" shipping container designed at Tesla, the store "arrives and unfolds to double its size in just a few hours," according to a company spokesperson.

Related Link: Tesla 'Winning' Battle Versus States In Direct Selling

"The mobility and convenience of this design allows Tesla to bring our unique retail approach to customers in new locations where we do not yet have a brick-and-mortar location," the company told Benzinga.

The Tesla Mobile Container Store Tour will make its first stop in Santa Barbara this week, and will be available to the public on Friday. The store will remain in the city for a month before heading to the Hamptons. Tesla did not reveal which locations will come after that, but did say it is "targeting the summer’s most popular travel destinations in places where we don’t yet have a permanent brick-and-mortar location."

Mobile stores are also on tour in multiple locations in Europe, including Denmark, France and Switzerland.

The store will feature interactive displays, and will allow prospective customers to test drive the Model S. The Model X will also be included in the tour when it hits the market, the company added.

In the equities market, Tesla shares last traded near the $246 range. The stock is up more than 20 percent over the past year.

Tesla plans to release photos of its mobile store later this afternoon.