'M-Commerce' And Winners Of The On-Demand Economy

Mizuho analyst Neil Doshi just released the results of the firm’s 1,000-person mobile usage survey conducted during the week of June 15-19. The survey shed some light on the latest trends in overall smartphone usage, social media, m-commerce and the on-demand economy.

Here’s a breakdown of the survey results.

Smartphone Usage

According to Doshi, Google Inc GOOG GOOGL stands out as the clear winner when it comes to smartphone usage. When participants were asked where they go on their devices to find information, Google’s search app (34 percent) and Chrome browser (19 percent) were two of the top three responses. Safari Browser (27 percent) took the second spot.

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When asked how they most often use their devices, participants' top three responses were work apps (such as Microsoft Corporation MSFT’s Word and Powerpoint), paid streaming video services (such as Netflix Inc NFLX and Amazon.com, Inc. AMZN Prime) and streaming music services (such as Spotify and Pandora Media Inc P).

Social Media

When asked to rank their favorite social media apps, it’s not surprising that Facebook Inc FB dominated the results. Facebook and Facebook-owned Instagram took the top two spots ahead of the apps of Twitter Inc TWTR, Google+, Pinterest and LinkedIn Corp LNKD.

M-Commerce

When it comes to “m-commerce” (mobile e-commerce), Amazon is currently the gold standard. Nearly half (45 percent) of respondents reported that their mobile shopping experiences start with Amazon, which dwarfed the results of Google (16 percent), eBay.com Inc EBAY (6 percent) and other competitors. In addition, 25 percent of respondents reported that they do not shop on their smartphones at all.

On-Demand Economy

Finally, the mobile survey asked respondents about the new on-demand economy. Perhaps the most striking part of the results were how many respondents indicated that they did not use any on-demand services for transportation (82 percent), shopping delivery (84 percent), home services (93 percent) or food delivery (89 percent) at all.

Disclosure: the author holds a short position in Amazon.