Apple Watch Sales Are Down 90% Since It First Went On Sale

New data from Slice Intelligence indicates that Apple Inc. AAPL’s Apple Watch sales seem to be tapering off. Slice monitors electronic email receipts sent to customers following purchases and uses that data to project sales numbers.

The Projections

According to the most recent data from Sliced, Apple Watch sales are down 90 percent since the first week they were available. In addition, after averaging 200,000 sales per day during the watch’s opening week, Apple has sold less than 20,000 per day ever since.

Sliced tweeted the following graphic today that shows a steady decline in Slice’s estimates Apple Watch online sales since the device launched.

Selection

Slice also estimates that two-thirds of the Apple Watches sold to date have been the lower-cost $349 “Sport” models rather than the higher-priced models that price for $549 or higher. In addition, Sliced is estimating that Apple has sold fewer than 2,000 of its luxury gold “Edition” models of the Apple Watch which price above $10,000 each.

What Does It Mean?

The total number of watches that Apple has sold remains up in the air, as the company refuses to provide any sales updates. In mid-June, Sliced estimated that the tech giant had sold 2.79 million units at that point. However, if Sliced’s most recent projections are accurate, forward projections based on those numbers may end up being high.

For Apple shareholders, the success of the Apple Watch would be a nice feather in the company’s hat, but the watch segment represents only a tiny part of Apple’s overall business.

Apple’s share price is down more than 3.6 percent since the watch launched.

Image credit: Apple