Apple Is Cheap But Trading 'With So Much Disrespect'

Apple Inc. AAPL closed down 2.04% Thursday after enduring another tough day in the market. The Cupertino, California-based tech giant is schedule to report its fiscal year 2015 third quarter results on Tuesday, July 21. Until then, investors will continue to speculate about the Apple Watch and its performance at retail. "[Apple has] had a tough few days," Tigress Financial Partners analyst Ivan Feinseth told Benzinga. "I think there's confusing information about the sale of the Apple Watch. But the Apple iPhone 6 has sold well. There's a new iPhone 6S coming out in September, I think with good improvements." Feinseth said that it is "kind of crazy that a stock that is so cheap could be trading with so much disrespect."

No Reason For The Decline?

Feinseth said there is "no real reason" to explain the decline, "only speculation about different things." He wasn't the only analyst who was baffled by the move. Global Equities Research analyst Trip Chowdhry reiterated his belief that Apple has found a new market: senior citizens. "Instead of it [only] being a gadget of choice for millennials, it is now a device of choice for senior citizens," Chowdhry told Benzinga. Chowdhry said he and his team visited 10 stores over the last month. They spent four to five hours at each store and carefully observed the traffic and customer interactions. He said Apple hosted several workshops and that 80 to 85 percent of the participants were senior citizens. "We are seeing many senior citizens are buying iPhone 6," said Chowdhry. He added that seniors are migrating from feature phones to new iPhones and said they "love" the transition.

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Watch Sales At Last?

Feinseth expects Apple to finally reveal the Apple Watch sales figures on July 21. "That's when they should announce it," he said. "No company should get into the game of trying to game the news headlines to appease Wall Street or anything else." Feinseth warned that sales could be lower than expected "because there was not a lot of supply available." "We don't know how many people wanted to buy it but couldn't get it," he said. "I think the first period of Apple sales results may not be indicative of much." Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.