Dreams E-Commerce Revenues Increase 30%

Dreams, Inc. (DRJ), through its Internet Division, generated $7.0 million dollars in on-line revenues for the month of October 2010, an increase of 30% over the same month last year when on-line revenues were $5.4 million. The results are a combination of organic growth with its main site, www.FansEdge.com, combined with an ever expanding portfolio of web syndication clients. “We continue to see an increase in on-line purchases and believe we are well positioned to benefit by this trend in eCommerce activity through the remainder of this year and beyond,” stated Ross Tannenbaum, Dreams President & CEO. DREAMS, INC. trades under the ticker symbol: NYSE Amex: DRJ