Elizabeth Arden, Inc. Signs Fragrance Agreement With Taylor Swift

Elizabeth Arden, Inc. RDEN announced today that it has signed an exclusive global license agreement with Taylor Swift, the internationally acclaimed music star, to develop and market her own line of fragrance products. The license agreement includes the development, marketing, and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America during the fall of 2011. Taylor will be personally involved in all aspects of product development, packaging and advertising.