Amazon.com, Inc. AMZN announced this morning it was buying Diapers.com parent Quidsi for $545 million, including debt.
This is potentially a huge deal for Amazon, as diapers are the single largest expense for new parents. If Amazon can add cheaper diapers to its portfolio of products, then stay at home parents can order diapers and DVD's.
It's another smart move by Amazon's management, led by Jeff Bezos and I say bravo. This is a great move for shareholders of the ecommerce giant, and will pay off sooner rather than later.
Disclosure: no position in AMZN
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in