E-commerce has become amazingly popular, and the reason is quite simple. Buying virtually anything from the comfort of your couch, or even your bed, is a hard-to-beat proposal.
But, there’s more than just convenience involved in online shopping. Wide selections and frequently lower prices (or the ability to compare, at least) add further value to the experience.
Couch Commerce
According to Motif, “Ecommerce is expected to grow 13 percent to $262 billion in 2013, representing 8 percent of the total retail pie. What’s more, projections call for online retail to grow at a compound annual growth rate of 9 percent through 2017. In the second quarter of 2013, e-commerce sales totaled $64.8 billion, up 18.5 percent, which represents the largest growth in any quarter since 2007.”
“The proliferation of tricked-out tablets and smarter smartphones means we can get off the couch, without stopping the shopping. And that could give the growth of online commerce even more legs,” they added.
Performance And Allocation
The Couch Commerce motif has managed to comfortably outperform the S&P 500, both over the past year and past month. The portfolio returned roughly 37 percent over the past year, and more than 14 percent over the past month, versus the S&P’s 2.89 percent and 5.56 percent surges, respectively.
In terms of allocation, 42.9 percent of the portfolio's assets are placed in online retailers (or e-tailers), 33.9 percent in online travel companies, 16.4 percent in auctioneers and marketplaces and 6.8 percent in discount online retailers.
As for individual stocks, the top companies in this portfolio in terms of allocation are:
- Amazon.com, Inc. AMZN: 22.6 percent
- Priceline Group Inc PCLN: 21.4 percent
- eBay Inc EBAY: 12.3 percent
- Alibaba Group Holding Ltd BABA: 10.2 percent
- Expedia Inc EXPE: 6.5 percent
- JD.Com Inc(ADR) JD: 5.0 percent
- Ctrip.com International, Ltd. (ADR) CTRP: 3.4 percent
- Vipshop Holdings Ltd – ADR VIPS: 2.5 percent
- Liberty Interactive Group QVCA: 1.8 percent
- Mercadolibre Inc MELI: 1.7 percent
- Copart, Inc. CPRT: 1.6 percent
Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.
Image Credit: Public Domain© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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