Call of Duty: Black Ops Opening Day Sales Approximately $360 Million in North America and UK

Activision Publishing, Inc. ATVI announced that Treyarch's Call of Duty®: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year's estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare® 2 in North America and the United Kingdom, according to internal Activision estimates.