Zika-Related Social Media Chatter Is Picking Up

The latest data from TickerTags provides some useful insight into public concerns over the Zika virus outbreak. TickerTags monitors social media sites to identify trends by searching for words or phrases that are found together in social media content, such as tweets.

According to the data, the current amount of social media buzz surrounding Zika is at a much higher level than any chatter about West Nile and Bird Flu in the past 18 months.

So far, airlines have avoided any major financial fallout from Zika fears, but the number of recent tweets containing both “Zika” and “flight” indicates that travelers are certainly concerned.

Related Link: Stocks To Play In A Zika Virus Pandemic

Many airlines have begun offering refunds or waived ticket change fees for travelers to impacted regions. Airline investors concerned that fears will worsen in coming months should consider rotating from American Airlines Group Inc AAL, the U.S. airline with the most exposure to affected regions, to Virgin America Inc VA, which has no exposure in its routes at this point.

Traders who want to play stocks that are well-positioned for a Zika pandemic might consider Chimerix Inc CMRX, Gilead Sciences, Inc. GILD, Intrexon Corp XON and Cerus Corporation CERS.

Disclosure: The author holds no position in the stocks mentioned.