Teradata Acquires Aprimo

Teradata Corporation TDC today announced the signing of a definitive agreement to acquire Aprimo for approximately $525 million including the assumption of approximately $25 million of cash at closing, subject to adjustment. Together, the two visionary leaders will bring powerful business analytics with integrated marketing solutions to enable corporations to improve and optimize marketing performance with data-driven insights. In addition, Teradata will draw upon Aprimo's deep expertise in Cloud and Software as a Service functionality.