Puts Purchased on Valassis Communications (VCI)

Shares of Valassis Communications VCI are lower on the session by 1.32%, currently trading at $30.68. The stock has been moving largely lower over the past four months and is currently trading below the 50-day and 200-day moving averages. Options traders are buying puts on the name today. A short while ago the March 2011 $35.00 put was purchased 1,000 times, on the offer, on open interest of 1,814 contracts. Overall put volume is now running at 2.61x the daily average with 68% of all puts traded being purchases on the offer. Valassis Communications, Inc. is a media and marketing services company. The company's RedPlum portfolio of products and services delivers value on a weekly basis to more than 100 million shoppers across a multi-media platform, in the mailbox, in the newspaper, on the doorstep, in store and online.