Watch These 4 Streaming Music Stocks

Streaming music appears to represent the future of how individuals listen to their favorite artists. It is safe for investors to assume that streaming music is here to stay, but the question remains: Which companies will be profitable and offer shareholders superior returns and which ones will fade into irrelevancy like Rdio?

Business Insider has an article which attempts to answer this relevant question. The publication spoke with Giasone Salati of Macquarie Research who said that the music industry "is on the verge of a structural multi-decade growth period, which will likely benefit all industry players."

Related Link: Google, Apple Are Doing Something New That Could Be A Positive For Pandora

Stock Selection

Nevertheless, Salati added that his stock selection is "relatively narrow," but includes a few notable names.

• 1. Revenue from music represented 20 percent of Sony Corp (ADR) SNE total operating profits as the company's record labels includes names such as Adele.
• 2. Amazon.com, Inc. AMZN's streaming music service is relatively small with around 1 million tracks, but its strength comes from brand integration. Specifically, an individual that pays $99 a year for two-day delivery via Amazon Prime is more likely to use its streaming service, and vice-versa.
• 3. Korea-listed Loen Entertainment Inc dominates the local streaming music scene with a 60 percent market share.
• 4. Vivendi SA (ADR) VIVHY owns the Universal Music Group which includes some of the biggest artists including Justin Bieber, Kendrick Lamar, The Weeknd and Rolling Stones. The company is well positioned to take advantage of the continued shift to streaming music reduce some of the inefficiencies related to multiple cost structures (i.e., physical, download, streaming).