5 Amazon Competitors Are Getting A Piece Of The Prime Day Pie

Amazon.com, Inc. AMZN’s Prime Day is certainly getting a lot of headlines today. Ironically, the e-commerce giant has made the promotion into a major sales opportunity for many of its rivals, who have launched competing prime day deals.

For example, Retail Dive reports Wal-Mart Stores, Inc. WMT is trying its best to beat Amazon’s prices on electronics with its “Dare to Compare” sale.

In addition, Best Buy Co Inc BBY responded to Prime Day deals by cutting prices on a Philips smart LED starter kit to $124.99 (compared to Amazon’s price of $199). Best Buy also slashed its price for a 64 GB iPad Air 2 from $499 to $399.

Related Link: Price Check: Are Amazon's Prime Day Deals Better Than Walmart.com Prices?

J C Penney Company Inc JCP is offering an extra 30 percent off for card holders during its 48-hour “Penny Palooza” sale.

Kohl’s Corporation KSS is offering 20 percent off online buys on Prime Day only for its “Beat the Heat” sale.

eBay Inc EBAY has also taken a not-so-subtle jab at Amazon and its $99 annual Prime membership fee. Today, eBay’s homepage links to its regular deals page with a banner that reads “Exclusively for everyone- Deals up to 70% off. Always Free Shipping. No Membership required.”

Disclosure: the author holds no position in the stocks mentioned.