Reynolds American Inc. RAI today announced fourth-quarter 2010 adjusted EPS of $0.60, up 9.1 percent from the prior-year quarter, driven by strong performance on key brands, higher pricing and productivity improvements.
Adjusted results exclude non-cash trademark and goodwill impairments, and costs primarily related to plant closings and the expansion of R.J. Reynolds' field trade-marketing organization to serve American Snuff through a services agreement. Reported EPS was $0.53, up 43.2 percent.
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