What Are Jessica Alba's Honest Co.'s Most Popular Products?

The Wall Street Journal reported that Unilever plc (ADR) UL is holding negotiations to acquire Honest Co., the retailer co-founded by actress Jessica Alba.

The British consumer goods company is considering a valuation above $1 billion, but significantly below the $1.7 billion at which it was valued in a 2015 fundraising round. However, discussions are in early stages, and the company could still opt for going public instead of selling itself, sources added.

Suddenly all over the headlines, Honest Co. may have caught some by surprise, and left them wandering, what exactly is Honest Co.? 

Alba’s Honest Co. (which has been, ironically, not so honest in the past) sells consumer goods, especially non-toxic, ethically produced household products. Its portfolio ranges from disposable baby diapers to household cleaners, and even beauty products.

The brand has become especially popular among young mothers, as it claims its products don't use the harsh chemical found in many mainstream products from larger companies like Procter & Gamble Co PG and Clorox Co CLX.

Some of the company’s most popular products, sold at retailers like Target Corporation TGT and Whole Foods Market, Inc. WFM, include:

• Bar Soaps
• Organic Body Oils
• Disposable Baby Diapers and Training Pants
• Dishwasher Rinse Aid
• Fruit and Vegetable Washers
• Air Fresheners/Deodorants
• Hand soaps
• Bubble Baths
• Conditioners
• Baby Wipes
• Bathroom Cleaners
• Stain Removers
• Floor Cleaners
• Non-GMO Vitamins for Kids
• Organic Healing Balms

Image: Gage Skidmore, Flickr