After A Poor Showing In 2016, Does Nike Qualify As A 'Dog Of The Dow'?

It has been a great year for the 30 stocks that make up the Dow Jones Industrial Index. The Dow is on pace to finish 2016 up more than 14.5 percent on the year. In fact, there is only one stock in the entire index that is down more than 3.1 percent this year: Nike Inc NKE.

Margin pressures and disappointing guidance are key reasons Nike’s share price has dropped 16.8 percent in 2016. Yet despite Nike’s fall, the stock fails to qualify for the 2017 Dogs of the Dow.

The Dogs of the Dow strategy involves buying the 10 highest-yielding Dow Jones stocks at the end of each year and readjusting annually. Nike may have been a dog in 2016 in terms of performance, but it doesn’t make the list of the 2017 Dogs of the Dow because its dividend yield is currently only 1.3 percent.

The only other Dow stock that is down on the year is The Coca-Cola Co KO. Unlike Nike, Coca-Cola is in-line to join the 2017 Dogs of the Dow list due to its 3.3 percent dividend yield.

Despite its 2016 woes, Nike stock has still outpaced the S&P 500 over the past three years, gaining 34.6 percent.