Intel's Drones Create Halftime Wonder For Lady Gaga

Super Bowl Sunday isn't just a time for some of the world's top athletes to showcase their skills as companies are also looking to impress viewers.

One company stealing the spotlight after the big match is Intel Corporation INTC, as 300 of the company's drones played a vital role in the halftime show featuring Lady Gaga performing her top hits and bungee jumping from the roof of the stadium.

As noted by Engadget, 300 of Intel's drones worked in unison to illuminate the sky and form the shape of an American flag. Intel's "Shooting Star" drones were introduced to the market the last year, and its foam body means it weighs just eight ounces.

Each drone can produce four billion different color combinations, but given the highly political nature of the big game, the only colors that really mattered were red, white and blue.

Engadget pointed out that the hundreds of drones were also coordinated by one central computer. The computer is able to incorporate live data from each drone and can even assign less energy consumption roles to drones with lower levels of battery.

Unfortunately for drone fanatics, Sunday's impressive drone show was actually taped on an earlier night and wasn't shown live. The reason for this is due to strict security at the big game and FAA flight regulations. The drone show isn't necessarily groundbreaking as Recode pointed out that Walt Disney Co DIS used the same drone technology every night during the winter months to create a holiday-themed show.

Intel's 300 drone performance was certainly impressive, but the company showcased what it can do with 500 of its "Shooting Star" drones.

MVP + Intel = 'Brady Everyday'

Intel also bought a commercial slot that featured none other than the MVP himself, Tom Brady.

The commercial, titled "Brady Everyday," showcases the power of Intel's camera technologies which can make "anything look epic," even Brady eating a pancake he dropped on the floor.

Intel describes its technology as follows: "A system of HD cameras positioned around the sporting venue and Intel®-based servers capture and create a 3D rendering of any moment on the field for an immersive replay experience from any angle."

Image Credit: Derived from Reprodução - Own work, CC BY-SA 4.0, via Wikimedia Commons