J.P Morgan believes that Overweight-rated Apple's AAPL iPad 2 launch should be a positive event for the stock. The improved form factor and technology advancements should keep Apple's first-mover advantage intact. While keeping the price points unchanged, Apple unleashed faster, thinner, and lighter iPad specs, alongside more interactive applications, all of which should help expand the user base.
J.P Morgan thinks the overall improvements, inside and out, should sustain, if not add to, the company's market leadership in tablets. In J.P Morgan's view, what is suitably impressive with today's iPad 2 launch is the arrival of a second-generation iPad just as the competition is rolling out or prototyping their first-generation tablets.
J.P Morgan thinks that the introduction of more interactive applications beyond video games and movies should open the iPad 2 to a wider audience. For example, Apple announced that FaceTime video conferencing will be available on the iPad 2. iMovie and GarageBand for the iPad 2 also were introduced. It thinks these two applications stand to expand the addressable market of the device.
J.P Morgan has an Overweight rating and $450 PT on AAPL
AAPL is trading higher at $356.65
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
date | ticker | name | Price Target | Upside/Downside | Recommendation | Firm |
---|
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in